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When you manage a small business, attracting and maintaining a loyal
customer base is crucial for overall success. By letting your customers
know about your business and what you offer through different, engaging
avenues, you have a better chance of earning their trust. Offering
products or services that your audience needs is one step, but promoting
the overall brand and story of your business is important for bringing
in repeat customers. Here are seven unique ways you can share your
business’ story online.
1. Create an engaging ‘About Us’ page. A page that
explains who you are and what you do is a great way to quickly and
easily inform your website visitors about your business and what to
expect. However, keep it interesting. Include the basic facts as well as
unique parts of your business’ story – such as a historical timeline or
photos – to create a bond between you and your customers. Play around
with different ways to present the information like in an infographic or
photo story to make it stand out.
2. Manage an interesting company blog. Maintaining a
blog for your business allows you to regularly update your audience on
upcoming events, promotions, etc., but also keeps your website relevant
from the point of view of search engines. What you write about creates a
“personality” for your business that customers can connect to. By using
the blog as a way to discuss everything from industry trends to company
events, your story comes across to the audience in a consistent and
engaging way.
3. Don’t ignore social media. In this day and age,
it’s impossible to ignore social media, especially since this platform
is where many audiences are the most active. No matter how great your
website is, it is likely that your customers spend more time on sites
such as Facebook or Twitter. By maintaining regular updates and
establishing relationships, you can build customer loyalty and tell your
business story.
4. Introduce your team! Make your
company more personal by including a page on your website that gives
visitors a chance to see the faces behind your business. This tactic
shows your potential customers that there are real people behind your
brand who care about your products and services. You can even encourage
your employees to write their own biographies to add splashes of
personality.
5. Add email marketing to the mix. As with blogs and
social media channels, email marketing is a great way to retain your
audience’s attention. Company newsletters and new product announcements
keep your customer base interested while giving you another opportunity
to talk about your company on a proven platform: Their email inbox.
6. Produce a short video. Never underestimate the
power of a short, well-produced video for telling your business’ story
online. This is something that could be featured on your website –
either on the home page or on the ‘About Us’ section – that creatively
describes who you are and what you do, and why your customers should
care. Show before and after projects, tours of the facility, how-to
videos, or one-on-one interviews with employees and customers.
7. Let your customers speak for you! Finally, one of
the best ways to tell the story of your business is to let your
satisfied customers tell it for you! By featuring customer testimonials
on your website, blog, or social media channels, prospective customers
can see how your business operates and treats its customers. Consumers
put a lot of trust in peer reviews, so allowing them to paint the
picture of how you operate is a great way to gain future business and
get your message across.
